The long awaited FKi mixtape, Transformers n’ the Hood, has finally dropped and available for free download at livemixtapes.com. Awhile back, we posted a this video/track by FKi, a new project that was being backed by two of my favorite ATL producers, Heroes & Villains and Mayhem.

Check out the video (above) for lead single, On A Roll, Produced by Mayhem, DJ Spinz & FKi. This track has everything I’ve ever wanted the dubstep genre to embrace, including rapping and original lyrics. There’s more to dubstep than the drop! Nothing is more annoying than a track that repeats the same word or phrase for 10 minutes straight. On A Roll is the perfect blend of lyrical irreverence and wobble that the kids love.

Download the entire mixtape here. Damn, this thing kills!

Last weekend, we relocated our design studio back into the heart of Atlanta. We’re now at the cross streets of Ponce de Leon Place & Pylant in a progressive lofted office building known as Good Work. We couldn’t be happier with our new location. The new space will serve as a place for us to conduct our day-to-day branding projects for our clients as EC Design Co., and as a “factory store” for our brand, We Are the Process. Holler at us via Twitter at @WeAreTheProcess if you’re interested in visiting. If you’re in town, you can save on shipping fees by picking up gear in person.

We spent a few days transforming our new digs into a place that felt more like home. There are still some things to be done, but here are some photos documenting the process:

Here’s what the studio space looked like about 5 minutes after we signed our lease.

The first task was to designate an accent wall.

Then we had to go black with everything else… we like black. Here’s a tired Georgios. He hates the taping part of painting.

Here’s our fully-painted studio space.

The next step was adding furniture to house our inventory, books, and other supplies.

Then we brought everything over and immediately started sending out orders…

and had a few brews in the process.

Chuck Bryant from How Stuff Works’, Stuff You Should Know Podcast is seen here rocking our Teepee fitted cap. It’s always great to see that our work out there. #GrowTheBrand y’all!

I didn’t get a chance to create a brand new illustration this week because of the big move to the new studio… which we are all excited about. So I decided to take an older graphic and flip it. This lion was originally a Persian Lion I created for our friend, Farshad @StandardATL.

In Rastafari, “The Lion of Judah” represents Emperor Haile Selassie I of Ethiopia and is the symbol for the Rastafari movement. We’ve been listening to a lot of Reggae & Dancehall at the new studio so I thought this would be perfect for this week’s illustration.

@RuelVaz - I’ll print out a poster for you.

View the full graphic after the jump.

With the ever popular trend of Sh*t Girls Say spinoff videos, I thought I’d post some videos that apply to creative industry folks. We’ve either been in this category, or have worked with people that have said these exact lines. My favorite: “It’s not a font, it’s a typeface.” I say this to people all the time and am willing to get in an argument over that terminology. ESPECIALLY, if I drew those letters by hand! NOT A FONT! Anyway, check out all the videos all out after the jump. (Some are better than others)

Another Sh*t Designers Say. I’m not feeling that Threadless line. #weak

Sh*t Creative Directors Say

Sh*t Project Managers Say

Sh*t Art Students Say

With only one more NFL game to be played under the Reebok contract, the folks at Nike are preparing to make some exciting changes to the way teams look on the field. Get hyped up by Michael Irvin in this Nike Football Epic Transformation video.

Yesterday’s Pro Bowl in Hawaii marked the beginning of the Nike era with some new cleats and these awesome team logo gloves (photos after the jump).

I have always thought of myself as a bit a tech-nerd. Don’t get me wrong, I don’t have a subscription to MACWORLD or anything like that. It’s just a keen interest on where technologies are headed and what the market is thinking that interests me. This one, I believe, isn’t one of them: the new 700-pound and 8′×4′x4′ iPod dock known as the iNuke Boom by Behringer. The iNuke Boom was recently introduced at the 2012 Consumer Electronics Show in Las Vegas. Behringer describes the dock as providing “concert quality sound”, but the $29,999.99 price is like that of owning a luxury box at Carnegie Hall. This is obviously keeping up with the trend of the giant iPod Touch.

Playing off of last week’s theme of fusing Mayan Culture with Greek Mythology, I fully developed the other character off the Famine Seal into Zeus, the top dog on Mount Olympus. According to mythology, Prometheus stole fire and gave it to man. This infuriated Zeus so he decided to punish Prometheus by chaining him to a rock and sent an Eagle to tear out his liver everyday… Ouch!

View the full graphic after the jump.

Nike’s FuelBand measures your workouts as well as your everyday activities and quantifies them as NikeFuel, a new universal currency to compare ourselves to others. Everything you need to know about this game-changing release after the jump.

The above video cleverly it demonstrates the #MakeItCount concept through the world of pop culture.

NIKEFUEL: A NEW METRIC TO MEASURE MOVEMENT

The ergonomic NIKE+ FuelBand captures and displays four different metrics: time, calories, steps and NikeFuel – a new metric that will be the ultimate measure of your athletic activity. NikeFuel is a proprietary technology that measures your activity through the movement of your wrist. NikeFuel motivates athletes to do more with a NikeFuel score that makes movement fun, meaningful and comparable, letting you compete with athletes of all levels in most activities. The more you move, the more NikeFuel you earn, whether you’re playing basketball, throwing a Frisbee or going for a run.

Nike worked with some of the world’s top experts in science and sports to engineer NikeFuel algorithms based on oxygen kinetics. Unlike calorie counts — which vary based on someone’s gender and body type — NikeFuel is a normalized score that awards all participants equal scoring for the same activity regardless of their physical makeup. A user can also choose to also receive a calorie count to understand how many calories are burned versus how much NikeFuel is earned.

HOW THE NIKE+ FUELBAND MAKES IT COUNT

As you wear the FuelBand throughout the day, the built-in three-axis accelerometer measures your motion and translates it into NikeFuel. Each day you can set your goal for activity and the level of NikeFuel you want to achieve. As you move closer to your goal, the band’s series of 20 LED lights go from red to green. The user-friendly interface provides encouragement and motivation as you hit and exceed your goals.

The NIKE+ FuelBand experience doesn’t end on your wrist. All of the data you capture on your wristband connects to a rich web and mobile experience. It syncs with the Nike+ website, through a built-in USB, or wirelessly through Bluetooth to a free iPhone app to record activity each day and track progress.

The NIKE+ FuelBand will be available for preorder starting January 19 in the U.S. at Nikestore.com for a suggested retail price of $149 (U.S.).

To use Nike+ FuelBand, the following is needed:

- A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2).

- Internet access. Broadband is recommended.

- Optional mobile app available in the iTunes App store; for updates on compatible mobile devices, visit Nikeplus.com.

Learn more at nike.com/fuelband.

Trying to start 2012 in full gear, I want to create a new illustration every week and post it on the blog. It would give me a chance to explore more characters. Like this guy, Prometheus, taken from the Famine Seal graphic t-shirt. View it here.

View the full graphic after the jump.