Chuck Bryant from How Stuff Works’, Stuff You Should Know Podcast is seen here rocking our Teepee fitted cap. It’s always great to see that our work out there. #GrowTheBrand y’all!

Thanks to all our brand’s supporters for such an amazing year. In 2011, we found ourselves in Austin, TX showcasing We Are the Process at Style X, making new friends in Charleston, SC (we made 3 separate trips to #GrowTheBrand), fulfilling a lifelong dream of working with New Era, creating our 1st letterman jacket, and on your backs in countless cities throughout the world.

We couldn’t do what we do without you. As a thank you, we’ve discounted everything in the entire We Are the Process brand online store. This is the 1st time we’ve ever done anything this drastic. Quantities & sizes are limited, so take advantage of these mark downs as they’ll only last through December 31st.

Thanks again, and here’s to an awesome 2012!

Our new collection of We Are the Process is available online now at WeAreTheProcess.com and select retailers around The South. This is personally my favorite collection so far and I’m not just saying it. There’s something for everyone. We used 3M reflective ink, we made a letterman jacket, we worked with New Era. The list goes on. I crossed a lot of things off my personal design-career bucketlist with this collection. I hope you guys enjoy the effort. #GrowTheBrand #SupportTheSouth

Find the brand in person at:
Standard in Atlanta
Black Sheep in Charlotte
Centre in Dallas
Rock City Kicks in Fayetteville

Shouts to Jorge Menes for the concept and execution of our newest lookbook.

Here’s a new cut of our classic Nokahoma beanie in a few colorways. This is a small preview of our Fall/Winter 2011 collection that is set to hit stores shelves and the We Are the Process Online Boutique this weekend. For info on exact updates, follow the brand on Twitter: @WeAreTheProcess

Tri-Suede

The folks at New Era have always pushed the envelope when it comes to baseball caps. As a fan of current on-field caps with their cool base technology, I can appreciate these efforts to incorporate new fabrics into their line. The caps are not for the traditionalist as the incorporate designs and textures that might make you stand out in a crowd. That’s a good thing, right? All these styles should be available at the New Era Flagship store in Atlanta very soon.

Check out more materials after the jump and let us know what you think. Read the rest of this entry »

We’ve reached the last month of the baseball season and we’ve got a great contest to coincide with the Braves playoff push! New Era has laced us up with some Atlanta Braves Underline snapbacks to give away to our well-connected Braves fans.

Just follow these steps for a chance to win:
1) Follow @WeAreTheProcess on Twitter
2) Tweet the following: Win a New Era Atlanta Braves snapback! http://tinyurl.com/43pou94 1)Follow @WeAreTheProcess 2)Manually RT to win!

We’ll contact winners via Twitter in the next few days! More pics of the caps after the jump. Read the rest of this entry »

We just produced a small re-run on our Nokahoma snapbacks in 2 colorways. They’re available now in the We Are the Process online store. Act fast, there aren’t many left. Pick up an Enduro MMXII tee while you’re at it, for a chance to win the “Conquest” bike.

Y’all know how I feel about the Yankees right? However, I can’t hate on the career milestone of 3,000 hits for Mr. Jeter or this classy tribute hat by the good folks at New Era.

It’s totally awesome when New Era takes an official on-field cap and adds a great commemorative logo for a special occasion… Yankees or not! I recently purchased a throwback Atlanta Braves fitted with the commemorative 1995 World Series patch and gray underbill. I wear it all the time. I’m still waiting on a throwback Hank Aaron cap of this same caliber. He’s #3 on the list with 3,771 career hits. Do you think Jeter will ever reach that milestone? How old will he be? Will he still be a Yankee? I hear the Mets are going to need a shortstop when Jose Reyes leaves. #JustSaying #LMAO #GoBraves

Click to view large

One of my favorite bartenders in Atlanta, Evan Hawkins, was crowned the National Champion of the 2011 United States Bartenders Guild Drinks & Ink Competition presented by Tuaca. This not-so-usual take on a bartender competition combined the intersecting cultures of bartenders and tattoos with bartenders being judged on their Tuaca bold shot recipe and the overall craftsmanship of their tattoo.

Hawkins captured his first national bartender competition by beating out eight other finalists from the around the country to win a Tuaca photo spread in this month’s Inked Magazine.

“I’ve competed in several bartender competitions and Drinks & Ink was one of the most different and fun ones I’ve ever experienced,” said Hawkins. “I’m proud to have been recognized for both my Pura Vida body art and Tuaca bold shot and am stoked up to be featured in Inked.”

Hawkins won his first national bartender competition with his Pura Vida bold shot recipe and a tattoo featuring a sugar skull with the words “Pura Vida” under it. Pura Vida means pure life in Spanish and the skull is a candy given out on the “day of dead” ceremony in Mexico. For Hawkins, it means to celebrate your life and live the best you can before the end comes.

Tattoo by Danielle Distefano of Only You Tattoo. Evan’s baseball cap by We Are the Process.

The past 2 weeks on the road have been very exhausting, yet super fun and rewarding. I had so much fun meeting new people and seeing their positive reactions to our efforts. Here are some photos and videos from our trip to New Orleans, Austin, & Charleston as well as some friends’ pics sent in via Twitter. Enjoy!
Read the rest of this entry »