I’m always amazed at my design students who walk up and jam out a logo in 30 minutes and call it done. That’s not possible to have a solid mark so quickly. There are brands that are still adjusting lines over the decades; as is the case with these new changes to the Los Angeles Dodgers’ primary logo.

The primary changes for 2012 are:

-the leading script into the ‘o’ of ‘Dodgers’, it’s there in 2010, it’s gone in 2012

-the ‘D’ in ‘Dodgers’ also had a slight change, specifically the curl in the 9-o’clock region of the logo, it’s much shorter in the 2012 edition

-the flight lines of the baseball have been corrected

What do you think? Do the new changes help? Do you even notice?

Thank you Steve Jobs for your vision. Thanks for creating the tools by which I make a living. I’m not saying that I couldn’t be a graphic designer without Apple, but many of your creations are the tools of my trade. These tools are luxuries which have allowed me to efficiently execute my concepts, which gives me time to spend with my friends and family; to live life. These tools have knocked down countless barriers for all creatives in my industry. For that, I couldn’t be more appreciative. I’m not about to go back to setting lead type by hand… Rest in Peace knowing you truly changed the world.

Texas-based Warstic Wood Bat Co. have truly struck a chord among design-nerds & baseball fans alike with their signature bats. Check out all the sweet colors of these half-dipped bats! Warstic claims their bats are crafted for performance and feel. They believe that exudes confidence in any batter.

Check out this brand-positioning statement: “The added bonus infused in our bats is that Warrior mentality from which we encourage every player to draw from. It’s in our name. It’s in our Vintage Wartip Stain style. It’s in the trademark Warstripe emblem that is branded into every bat.”

I’m not sure about how 2 stripes of paint can make a player feel like a warrior. That’s probably more within the batter himself. I do however, really like their plan for growth: “Our plan for growth is not to grow quickly or out-advertise the competition. It’s more about slowly building a following of players with this common approach at the plate. Whether you are a power hitting cleanup man, leadoff hitter or 9 hole scrapper…When you step to the plate with our Trademarked Wartip bat…please do so with this mentality. Or please use someone else’s bat.”

It reminds me of how we feel about our brand We Are The Process. We’re gonna grow it slow and build relationships with all the right people. We’re not interested in the dog and pony shows in Vegas. That’s not for us!

The Georgia Bulldogs are ready to jump all over the 2011 season in their new Nike Pro Combat uniforms. The red and black represents their ruthless style of play, and the silver is a nod to their last national championship season.

The Dawgs will unveil the power, pride and ferocity of their new unis this Labor Day weekend, as they open their season against Boise State.

What do you guys think? Love them? Hate them? Leave a comment with your thoughts.

More photos after the jump. Read the rest of this entry »

Our brand, We Are the Process, was mentioned in the Huffington Post yesterday in an article about brands and social media.

“The few companies that truly break ground and invent new paths for their brands and companies are the anomalies, not the rules. Upstarts like Atlanta-based streetwear line We Are The Process are doing more for their brand through online channels than some multi-million dollar enterprises with Madison Avenue headquarters. These brands are those rare high school girls who chose to date the presidents of the math and science clubs instead of the quarterbacks of the football team. Wisdom beyond their years.” Click here to read the entire article.

Yes, we think using social media is super important to building our brand. However, I still feel like there are many things we could do better. For instance, getting someone to lazily hit the retweet button on on of your tweets is fine and all, but I believe there is more value to a tweet when someone shares your link/story while adding their own insight. I’m guilty of this act too, but I should really add more of my own explanation as to why I chose to pass the info along in the first place. Create value in your tweets and retweets. That’s one small step in getting people to deliberately & actively #GrowTheBrand.

Then I heard one of the four living creatures say in a voice like thunder, “Come and see!”—Revelation 6:1

The white horse is almost here…

Today we received Stranger Day’s beautifully-crafted press kit in the mail. As if hard copies of his Bar Stool Bounce EP weren’t cool enough, we received an assortment of stickers (not pictured), and a huge mason jar full of Stranger Day branded MOONSHINE! I took a swig straight out of the jar and I breathed hot lava for the next hour! We’re going to drop some peaches in this jar and keep it in our studio. We’ll belligerently force you to do shots of Stranger Day “Peach State” Moonshine with us if you visit! Fair warning!

If you haven’t downloaded Bar Stool Bounce yet, click here!

Our Charleston-based friends KJ and Matt came to Atlanta to spend the weekend doing some low key activities that included a visit to our studio, lemon pepper wings at The Local, and watching the Gold Cup Final between USA and Mexico.

I’m not sure if it was the exhilaration from witnessing the USA’s first 2 goals, or the libation-fueled disappointment from seeing Mexico score 4 straight spirit-crushing goals, but the night air promised something more. The USMNT may have been down and out, but our night was not over! Things took a drastic turn when our homies from SC made the spontaneous decision to get tattooed with the We Are the Process “Tommys” logo.

Do you have ink inspired by We Are the Process brand? If so, send in the proof and we’ll compile a post with all your photos. Just hit that nifty, new contact button in the left sidebar or email us at info [at] wearetheprocess.com.

More photographic evidence after the jump. Read the rest of this entry »

“I looked, and there before me was a white horse! Its rider held a bow, and he was given a crown, and he rode out as a conqueror bent on conquest.” —Revelation 6:2

Stay tuned, y’all!

If you’ve been anything like me over the past 3 weeks you’ve spent a lot of time on baseball. Thanks to MLB.tv, I’ve been able to keep track of all the players on the @WeAreTheProcess fantasy baseball team, while watching television broadcasts from all over the country. I’ve started to notice that announcers use unique vernacular when speaking about their teams. Nike has touched upon a this flair with their new MLB Local T-Shirts that are now available for $20 on Eastbay. If you’re a fan of sports aesthetics like me, you’ll get a kick out of all these designs.